Growing a small business involves spreading the word through a successful marketing campaign. Although there are countless strategies out there, having a business blog is one of the easiest to get started with because you’ve already got a business website, meaning it’s completely free.
1. Come Across as an Expert
Consumers prefer to use businesses that are well-established or appear to be experts in their industry. Although you’re not yet well-established, you can easily portray yourself as an industry expert by writing high-quality content about your business niche. If you can help customers understand more about what you’re selling and trying to achieve, you will see a boost in your conversion levels.
2. More Opportunities for Paid Ads
Even though the most useful traffic comes from organic sources, you may need to give your content a boost with paid ads, which help to place your business above the rest of the search results. To find success with paid ads, you must learn how to effectively bid on a placement, which can be tricky. Therefore, we recommend turning to a reputable business like RSM Marketing, which can take care of your paid ad campaign and so much more.
3. Increase Web Traffic
The internet in 2023 is crammed full of content and businesses trying to make a sale, which can make it difficult to attract potential customers to your website. By having an active and useful blog on your website, you’re more likely to divert web users to your business by having a greater chance of ranking higher on the SERPs (search engine results page) for more queries. According to Orbit Media Studio, businesses saw a 77% increase in conversion after adding a well-maintained blog to their website.
4. Teach Visitors About Your Industry and Business
Even though a blog is designed to increase your exposure by driving traffic and upping conversion rates, not everything in your blog has to be overly promotional. Prospective customers are much more likely to convert if they find useful content in your blog, which would be anything from providing education on deep areas of your industry to writing up comparative product articles.
5. Boost Backlink Profile
Google has a monopoly when it comes to web browsing, and part of Google’s algorithm crawls the net to examine backlinks. If you have high-quality content that links to high-authority websites and you have links to your site from high-authority websites, you’re more likely to land higher in the SERPs.
Linking to external websites is only half the battle because your blog presents the perfect opportunity to make internal links to other pages on your site. For example, if you’re a blockchain company talking about how web3 is revolutionizing the world, you can link to relevant products to provide more information.
6. Free Marketing Strategy
As long as your blog is beneficial, you can shout out about your business as much as you like. You can talk about upcoming products, make announcements about promotions, speak about exciting partnerships, and so much more. All of this will help draw visitors into your sales funnel, and you don’t even need to spend a penny.
7. Catalog of Ideas for Social Media Posts
Creating regular high-quality content for a business blog is time-consuming. However, you can redirect this effort to social media posts, which will save time on that end. As well as this, by having related content on your social channels and blog, you can effectively link between the two, which will help boost traffic and conversion.
8. Easier to Perform SEO
Search engine optimization (SEO) is all about tailoring content to suit Google’s algorithm – with the hope of securing a spot at the top of the SERPs. When you have a blog on your website, it allows you more opportunities to use keywords and fulfill search intent. By writing blog posts, you can make keywords feel more natural, which will keep your readers happy as well as Google.
9. Strengthening Customer Relationships
A positive relationship with customers is an essential part of a successful business, and having a blog will help with this. For example, when you’re writing content, you assign a voice and a face to your brand, which boosts reputation and strengthens customer relationships.
10. Form Partnerships with Influencers and Brands
Partnering with influencers and brands is a great way to tap into wider markets before you’ve had the opportunity to build your own. If you have a blog, you can allow partners to write guest posts, which have a do-follow backlink to their page. When an influencer’s followers see they’ve written a guest post, they’ll go and read it because they’re genuinely interested in what they’ve got to say. Since they’re writing on your page, it will act as proof that your business is worthwhile.
11. Expand on FAQs
Answering common customer questions can be achieved with a frequently asked questions (FAQ) section. However, to avoid turning your FAQs into a complex mess of words, you can link each question to a relevant blog post, which allows you to expand on the answer. When you can answer customer queries in full, you’ll spend less time glued to your customer service channel and more time reaping the rewards of your business blog.
12. Have Content for Regular Newsletters
As well as having a blog, you should have a subscription-based newsletter, which allows you to collect email addresses for your wider marketing campaign. As the content for your blog will be high-quality, you can use it to flesh out your newsletter, especially if you include information that can only be read in the newsletter.
13. Shows Your Business Is Active
If you’re relying on product pages, about sections, FAQs, and your home page, you may fall into the trap of having a static website, which gets marked down by Google. Whereas, if you post on a blog regularly, it shows search engines and people that your business is active.
A blog is a great marketing tactic for any business, but it’s especially useful for small businesses with limited resources. If you weren’t already sold on why you need a blog in 2023, we hope your mind has changed.